Celtic Football Club has signed a record-breaking extension of its kit partnership with global sportswear giant Adidas, in what the club describes as the biggest commercial deal in its history. The new long-term agreement will see Adidas remain Celtic’s official kit manufacturer well into the 2030s.

Although financial terms have not been officially disclosed, sources close to the deal suggest the contract surpasses all previous sponsorships in terms of annual value and merchandising reach.

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👕 Deal Highlights

• Brand: Adidas
• Duration: Multi-year extension (believed to run through 2032)
• Value: Record-high for a Scottish club
• Scope: Includes match kits, training wear, lifestyle apparel, women’s team kits, and youth teams

This agreement builds on the partnership that began in 2020, which has seen Adidas kits regularly rank among the top-selling club shirts in the UK and Europe.

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🗣️ What the Club Said

“This new deal with Adidas reflects the strength and appeal of the Celtic brand across the world. We’re proud to extend our relationship with one of the biggest names in sport.”
— Celtic FC Spokesperson

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🌍 Global Reach and Growth

Celtic’s partnership with Adidas has not only driven record shirt sales but also helped the club expand its global fanbase, with major retail growth in North America, Asia, and Australia. The brand has also played a key role in launching retro-inspired kits, limited edition drops, and themed gear tied to Celtic’s European heritage.

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💡 What’s New in the Deal

• Enhanced women’s football investment
• Sustainability-focused kit materials
• Global fan merchandise hubs
• Custom capsule collections exclusive to Celtic FC

Adidas also plans to open more co-branded pop-up stores in Glasgow and selected cities during major kit launches.

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📅 Looking Ahead: 2025/26 Kit Launch

The new home and away kits for the 2025/26 season will debut in June, with teaser campaigns already generating buzz online. Rumors suggest the new home shirt will feature a modernized hoop design inspired by the 1967 “Lisbon Lions” kit.

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🔮 What This Means for Celtic

• Strengthens financial footing for transfers and youth development
• Enhances global visibility for all club divisions
• Sets a commercial benchmark for other Scottish and mid-sized European clubs

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The record-breaking Adidas deal cements Celtic’s position not only as Scotland’s most iconic club, but also as a global football brand with commercial momentum and fan passion that continues to grow season after season.